Pro Bono Marketing for Nonprofits: How to Get Free Help to Promote Your Cause
Pro bono marketing is a great way to get exposure for your cause without breaking the bank. It's also good for the soul, especially if you're trying to help people in need. But how do you get pro bono help? Here are some ideas:
Start with your existing relationships.
The first place to look for free marketing help is among your friends, family and colleagues. You may be able to get volunteers who will help you with specific tasks like designing logos or writing copy for websites and articles. If that doesn't work out, ask someone in your network if they know anyone else who might be interested in helping out with pro bono marketing services.
Recruit committed volunteers.
You can find volunteers in a variety of ways, but it's important to be selective. Look for people who are passionate about your cause and have the skills you need. For example, if you're trying to raise money for homeless dogs and cats, look for someone who knows how to groom animals or who works at an animal shelter--and doesn't mind spending time with them!
Once you've found some potential volunteers and recruited them into your organization, make sure that they're managed properly so everyone stays happy (and productive). This means giving them clear instructions about what needs doing and making sure there's enough communication between all parties involved so nobody gets lost in translation.
Start with your existing relationships.
The first place to look for free marketing help is among your friends, family and colleagues. You may be able to get volunteers who will help you with specific tasks like designing logos or writing copy for websites and articles. If that doesn't work out, ask someone in your network if they know anyone else who might be interested in helping out with pro bono marketing services.
Recruit committed volunteers.
You can find volunteers in a variety of ways, but it's important to be selective. Look for people who are passionate about your cause and have the skills you need. For example, if you're trying to raise money for homeless dogs and cats, look for someone who knows how to groom animals or who works at an animal shelter--and doesn't mind spending time with them!
Once you've found some potential volunteers and recruited them into your organization, make sure that they're managed properly so everyone stays happy (and productive). This means giving them clear instructions about what needs doing and making sure there's enough communication between all parties involved so nobody gets lost in translation.
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